Anhad Mishra
As a Sr. Manager in Brand Marketing & Communications, I am a highly ambitious and determined professional, consistently driving impactful results through diligent and resourceful strategies. I approach every challenge with a pragmatic mindset, holding myself accountable for delivering well-structured and effective solutions.
Experience
Sr. Manager Brand Marketing & Communications
Volkswagen Group · Jan 2024 – Present
- Spearhead national brand positioning and marketing communications strategy across domestic markets, directing an annual marketing budget of $12M+ across ATL, BTL, and digital touchpoints.
- Oversee performance marketing execution across Meta, Google, and programmatic networks, optimizing lead acquisition pipelines and driving a 22% reduction in CPA.
- Commissioned extensive quantitative and qualitative consumer research to map evolving buyer personas, directly shaping product feature positioning and regional GTM rollouts.
- Implemented GA4 tracking frameworks and custom marketing attribution models, resulting in an 18% increase in test-drive conversions via optimized digital channels.
- Conceptualized and deployed multi-channel national brand campaigns that boosted brand recall metrics by 15% and increased digital showroom footfall by 35%.
Brand Manager
Gameskraft (RummyCulture) · Jan 2021 – Jan 2024
- Owned end-to-end brand strategy, media planning, and campaign execution for RummyCulture, expanding market share in a hyper-competitive real-money gaming (RMG) sector.
- Executed high-decibel national campaigns across TV, OTT, Digital, and Influencer networks, scaling active user base by 40% Y-o-Y.
- Co-created lifecycle strategies with performance and CRM teams.
- Automated retention push notifications and trigger sequences on CleverTap, improving Day-30 user retention by 14%.
- Conducted continuous A/B testing on creative assets, ad placements, and landing pages using analytics dashboards, delivering a 25% uplift in overall campaign ROAS.
- Navigated complex legal and regulatory advertising frameworks while creating disruptive, high-converting marketing campaigns.
Assistant Manager – Marketing & Strategy
Ola Foods · Jan 2019 – Jan 2021
- Accelerated from Team Leader to Assistant Manager within 12 months to lead a 6-member team managing localized performance marketing and cloud kitchen growth.
- Architected automated CRM communication workflows via MoEngage based on order frequency and user segment, driving a 28% increase in repeat orders.
- Managed hyper-local performance marketing campaigns for flagship house brands (Khichdi Experiment, Bowl 11), driving rapid order volume growth across target clusters.
- Executed menu matrix analysis and localized consumer preference research to optimize pricing models, promotional bundling, and kitchen expansion strategy.
Assistant Manager - Brand & Business Strategy
TVS Motor Company · Jan 2017 – Dec 2018
- Orchestrated regional brand campaigns, dealership activations, and digital launch events for premium flagship two-wheeler segments.
- Developed and maintained competitive research dashboards to monitor competitor Share of Voice (SOV), pricing dynamics, and regional market penetration.
- Supported digital performance campaigns for product launches, tracking lead pipelines down to dealership conversions.
Management Trainee / Intern
TVS Motor Company · Jul 2016 – Dec 2016
- Conducted comprehensive digital marketing strategy during a 6-month internship.
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Education
MBA, Marketing & Finance
SRM, Chennai · NaN — NaN
B.Com, Business Administration & Economics
Dayalbagh Educational Institute, Agra · NaN — NaN
Contact details
Contact details
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What drives their work
The Strategist
You meticulously chart the course and then actively steer the ship.
Anhad's superpower
You excel at crafting and executing high-impact strategies that deliver exceptional, measurable results, even with constrained resources.
How Anhad works
You are best suited for leadership roles where you can define and execute comprehensive marketing and brand strategies within a results-driven team.
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