Anakhi J.
Graphic Designer | Brand Identity Designer | Former Visual Merchandiser @Reliance Trends · Kolkata
As a freelance designer, I thrive on the autonomy to bring ambitious and creative visions to life, always seeking innovative solutions that resonate deeply with audiences. My approach is driven by a flexible mindset and a strong sense of empathy, allowing me to craft compelling brand stories and impactful designs through collaborative problem-solving.
Experience
Freelance Designer
· May 2023 – Present
- -Designed visually compelling displays that increased sales by highlighting key festive collections.
- -Improved customer navigation through organized store displays, enhancing retail efficiency.
- -Integrated competitor inspired display concepts while maintaining core brand identity.
Visual Merchandiser
Reliance Retail · Nov 2022 – Aug 2023
- Managed an 18,629 SQFT (G+2) store with 30+ staff members, enhancing store aesthetics and driving sales.
- Created visually captivating displays aligned with current trends to enhance customer engagement.
- Optimized store layout and product placement for a seamless customer experience.
- Collaborated with cross-functional teams to align visual merchandising strategies with business goals.
- Conducted timely audits and managed the closure of GRNs for VM materials.
Social Media Committee Member
Army Institute of Fashion & Design · Aug 2021 – Sep 2022
Visual Merchandising Intern
Pantaloons (Aditya Birla Fashion and Retail Ltd.) · Sep 2021 – Oct 2021
- Designed visually compelling displays, increasing sales by highlighting key festive collections.
- Improved customer navigation through organized displays, enhancing store efficiency.
- Integrated competitor-inspired display ideas while maintaining brand identity.
- Recognized by store management for creativity and efficiency in festive merchandising execution.
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Education
Master of Science - MS, Design - Multimedia
Lovely Professional University (LPU) · 2024 — 2026
Bachelor of Science , Fashion/Apparel Design
Bangalore North University · 2019 — 2022
Class 10th - 12th, PCMB
Kendriya Vidyalaya Narangi · 2016 — 2019
Class 7th - Class 9th
Kendriya Vidyalaya Tirumalagiri · 2013 — 2016
Class 3rd - Class 7th
Kendriya Vidyalaya Lucknow Cantt · 2009 — 2013
Class 1st - Class 3rd
Kendriya Vidyalaya Barrackpore Army · 2007 — 2009
B.Sc. Fashion and Apparel Design
Bangalore North University
M.Sc. Design (Multimedia)
Lovely Professional University
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