Senior Product Designer
JoyzAI · May 2025 – Present
- Sole product designer for an AI sales platform with a built-in CRM, owning the agent and CRM end to end.
- Identified activation as the main blocker using PostHog and customer feedback; pitched and designed an AI copilot that sets up agents, workflows and CRM.
- Activation rose 43%; time-to-activation fell from 7 days to 24 hours.
- Redesigned agent setup with progressive disclosure over a wizard, since admins configure once.
- Setup time fell from 26 to 5 min; support conversations dropped 45%.
- Designed a human-in-the-loop trust layer for AI actions (activity log, confidence states).
- Escalations dropped 37%.
- Rebuilt the CRM into one lead workspace with a single timeline of calls, chat, notes and AI activity.
- Lead research went from 5 screens to 1.
- Set up the design system (components, tokens) and design process.


