Akshatha S

I am a diligent and ambitious copywriter, dedicated to crafting compelling narratives through a collaborative and organized approach. My flexible nature allows me to adapt seamlessly to new challenges, always striving to deliver impactful communication that connects with audiences.

Experience

Senior Content & Copy Writer

CDM Media Group · Apr 2025 – Present

Not yet confirmed

• Key Responsibilities: Content creation and corporate communications, ensuring all messaging aligned with the organization’s goals, values, and brand tone across various channels.
• Content Expertise: Web pages, landing pages, case studies, press releases, corporate presentations, blogs, ebooks, whitepapers, social media content, thought leadership, LinkedIn articles, taglines, posters, flyers, pagers, ad copies, and video scripts.
• Industry experience:
• B2B: IT, SaaS, fintech, chemtech
• B2C: Travel
• External Communication: Managed external communications including press releases, social media posts, and webpages.
• Stakeholder Collaboration: Worked cross-functionally with multiple teams including SEO, design, development, leadership, marketing, sales, operations, and clients for consistent messaging across projects.

Copywriter

CDM Media Group · Jan 2025 – Present

Not yet confirmed

• Developed clear, persuasive marketing copy across websites, blogs, landing pages, and campaign assets to support product promotion and digital marketing initiatives.
• Conducted industry and competitor research using online sources and reports to create relevant marketing content aligned with audience interests and campaign objectives.
• Prepared structured content drafts for digital channels and managed CMS publishing workflows, ensuring clarity, accuracy, and consistency with editorial standards.
• Performed keyword research and applied SEO guidelines to improve content visibility, search rankings, and organic traffic.
• Collaborated with marketing, design, and development teams to align content with campaign messaging, visual assets, and digital marketing strategies.
• Analyzed engagement metrics and campaign performance data to identify content gaps, refine messaging, and improve marketing effectiveness.
• Reviewed and edited content deliverables to maintain consistency, accuracy, and quality across multiple digital marketing channels.

Content & Copy Writer

Samaaro · Feb 2024 – Mar 2025

Not yet confirmed

Copywriter

Samaaro · Jan 2024 – Jan 2025

Not yet confirmed

• Analyzed content performance & engagement to identify high-impact topics.
• Researched industry trends, keywords, & competitor content for SEO-driven planning.
• Managed content publishing in WordPress CMS, ensuring accurate formatting and quality.
• Collaborated with marketing and design teams to improve content presentation and engagement.

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English Curriculum Writer

Team Everest NGO · Jan 2024 – Feb 2024

Not yet confirmed

Content Writer

mailingdatasolutions.com · Apr 2022 – Dec 2023

Not yet confirmed

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B2B Content Writer

Innovays Business Services Pvt. Ltd. · Jan 2022 – Jan 2023

Not yet confirmed

• Wrote diverse content including articles, blogs, press releases, free classified ads, and short-form copy, ranging from 200 to 2000 words.
• Created unique guest posts with custom Canva images and infographics.
• Collaborated with the SEO team and optimized content for improved readability and search performance.

Content Writer

Freelance · Dec 2020 – Mar 2022

Not yet confirmed

B2B Content Writer

Freelancer · Jan 2020 – Jan 2021

Not yet confirmed

• Produced, edited, and proofread promotional content for landing pages.
• Researched and crafted informative articles on various CRMs.