akash gupta

akash gupta

Leveraging 14 years of experience in retention marketing, I am driven by a blend of logic and insightfulness to develop ideal, impactful strategies. I take full accountability for my projects, diligently working to achieve autonomous and measurable results that foster sustained growth.

Open to

Delhi · Gurgaon · Noida

Work style

hybrid, remote, onsite

Contact details — on requestProof of Work — on request

Experience

Astroyogi

Assistant Manager - Retention Marketing

Astroyogi · Jan 2026 – Present

Not yet confirmed
  • Drove ₹2.5 Cr+ incremental monthly revenue and 22%+ DAU growth by leading CRM, Lifecycle Marketing, and Product Growth at Astroyogi, partnering across Product, Engineering, Design, and Business teams.
  • • Owned end-to-end CRM strategy across the full lifecycle — onboarding, activation, engagement, retention, and reactivation — using CleverTap, Netcore, and WhatsApp/RCS.
  • • Grew monthly revenue from ₹9 Cr to ₹11.5 Cr (+28%), DAU from 45K to 55K+, and signup conversion from ~38% to 65% by redesigning onboarding journeys and running growth experiments.
  • • Drove end-to-end product delivery — PRDs, GTM execution, UAT, QA, and API/SDK validation — for every feature launch and beta rollout.
  • • Built OpenAI-powered LLM journeys using consultation history to personalize conversations and recommendations, lifting engagement, repeat consultations, and ARPU.
  • • Spearheaded Autopay, loyalty engine redesign, and gamification (Spin Wheel, cashback) alongside HPU-based repeat-user journeys to boost adoption and repeat consultations.
  • • Cut payment failures from ~50% to ~32% through payment journey redesign and trigger-based recovery campaigns with Product and Engineering.
  • • Established event governance across Android, iOS, Web, and backend, cutting redundant tracking and reducing AWS event-processing costs.
  • • Used CleverTap, GA4, SQL, and Power BI dashboards to drive experimentation and data-backed product decisions.
Astroyogi

Assistant Manager – Retention Marketing

Astroyogi · Dec 2025 – Jun 2026

Not yet confirmed
  • Led Product Growth, CRM, Lifecycle Marketing and monetization initiatives across Astroyogi's consumer platform – including spearheading the migration to WebEngage - partnering with Product, Engineering, Design, QA and Business teams to optimize Customer Experience and Business Growth.
  • Established event governance by auditing Android, iOS, Web, and backend events, eliminating redundant tracking, improving analytics accuracy, and reducing AWS event-processing costs.
  • Built and owned a Master Event Tracking Sheet, standardizing definitions, ownership, and tracking logic for every event into a scalable, self-serve framework cutting manual effort and turnaround time for future tracking changes.
  • Re-architected the monetization funnel to improve ARPU by revamping the signup page, restructuring payment journeys, and bringing third-party payment gateway data in-house for targeted remarketing.
  • Led High Power User (HPU) segmentation across 1.2M+ recharge users, uncovering that NRI users (~2.2% of the base) converted to HPU at 19.9% vs. 2.61% for domestic users (~7.7× higher).
  • Insights directly influenced Mid Power User (MPU) business logic, pricing strategy, acquisition prioritization, platform optimization, and retention initiatives, driving sustainable ARPU growth.
  • Presented strategic findings in leadership review meetings, identifying the >180-day inactive segment as the highest churn-risk cohort and influencing re-engagement investment priorities.
  • Improved signup conversion from 35–40% to 65% by redesigning onboarding journeys, optimizing UX & UI, and executing lifecycle experiments.
  • Implemented OpenAI-powered LLM journeys including consultation history to personalize conversations, remedies, recommendations, and re-engagement campaigns, improving engagement, consultations, retention, and ARPU.
  • Built Autopay flows on WebEngage with event-level tracking, growing recurring revenue ~20% and repeat transactions ~15%.
  • Redesigned the loyalty engine, cashback, and wallet ecosystem on WebEngage using milestone-based triggers, improving retention (~15%) and repeat purchases (~12%).
  • Led the end-to-end migration and reintegration to WebEngage, including timer-based push notifications (Android & iOS), increasing DAU from 45K to 50K (~10–12% uplift) through urgency-driven engagement journeys.
  • Launched gamification features (Spin-the-Wheel, MemoryGame, Daily Streak), improving engagement ~18% and conversions ~12%.
  • Optimized acquisition strategy in Q1 2026 by shifting from broad targeting to high-intent audience segments, reducing acquisition spend by ~70% while maintaining revenue performance.
  • Received the Spot Award for two consecutive months in recognition of exceptional performance, business impact, and target achievement.
Oliveboard

CRM & Product Growth Manager

Oliveboard · May 2025 – Nov 2025

Not yet confirmed
  • Led CRM, Product Growth, Lifecycle Marketing, experimentation, and customer engagement initiatives for Oliveboard's EdTech platform, partnering with Product, Engineering, Design, and Marketing teams to optimize user journeys, conversions, and revenue.
  • Drove a ~191% uplift in payment conversion by combining funnel analysis, segmentation, and targeted lifecycle campaigns.
  • Scaled CRM initiatives, delivering ~20% MAU growth and ~19% DAU growth quarter-over-quarter.
  • Achieved ~125% revenue growth by leveraging advanced behavioral segmentation and multi-channel automation.
  • Raised signup-to-course-visit conversion by ~72% including personalized, multi-step onboarding journeys.
  • Partnered with Product and Engineering teams to validate events, optimize GA4/Firebase tracking, perform UAT & QA, resolve SDK issues, and improve product experience through data-driven experimentation.
  • Led the product experience revamp for SSC Live Test journeys, redesigning user flows and aligning the interface with the latest SSC examination pattern to improve learning experience and engagement.
  • Built and optimized end-to-end CRM lifecycle journeys using CleverTap, including onboarding, activation, engagement, personalization, DPM, Push Notifications, Email, In-App Messages, and Web Pop-ups.
  • Leveraged CleverTap, GA4, Firebase, SQL, and Power BI dashboards to analyze user behavior, identify funnel drop-offs, and drive product and business decisions.
  • Conducted A/B tests across onboarding, payment journeys, messaging, and landing pages to improve activation, engagement, and conversion rates.
Oliveboard

CRM & Product Growth Manager

Oliveboard · May 2025 – Nov 2025

Not yet confirmed
  • Delivered 191% growth in payment conversions and 125% revenue growth by leading CRM and Product Growth for Oliveboard's learning platform, reporting to the Growth Founder.
  • • Built and optimized CRM lifecycle journeys in CleverTap — onboarding, activation, engagement, and reactivation — using deep segmentation across Push, Email, and In-App channels.
  • • Grew MAU by 20%, DAU by 19%, payment conversions by 191%, and revenue by 125%, and lifted signup-to-first-course-visit conversion by 72% through lifecycle optimization and experimentation.
  • • Led the SSC live-test product revamp with Product and Engineering, aligning UI and user experience with the latest exam interface.
  • • Ran A/B tests across landing pages, onboarding, payment flows, and messaging to improve activation and conversion.
  • • Partnered with Product and Engineering to validate events, resolve tracking issues, and improve GA4/Firebase reporting accuracy.
  • • Ran UAT, QA, drop-off, and funnel analysis to uncover growth opportunities and improve product performance.
  • • Used CleverTap, GA4, SQL, and Power BI to drive data-backed product and business decisions.
Lea Clothing Co.

Product Growth Manager

Lea Clothing Co. · Nov 2023 – Apr 2025

Not yet confirmed
  • Led Product Growth, Product Marketing, CRM, and lifecycle initiatives for a premium D2C fashion brand, owning 0-to-1 product development, customer experience, retention, and conversion optimization.
  • Scaled Shopify business to 1,500+ monthly orders by optimizing product experience, checkout, CRM, and lifecycle journeys.
  • Led 0-to-1 product feature development, improving purchase conversion by ~30% through UX optimization and experimentation.
  • Increased WAU by ~20% through feature adoption, lifecycle optimization, and customer engagement initiatives.
  • Improved retention (~30%) and repeat purchase conversion (~30%) through CRM automation, behavioral segmentation, and personalized lifecycle journeys.
  • Owned PRDs, UAT, QA, API validation, and cross-functional product delivery for new features and mobile app launches.
  • Migrated CRM from CleverTap to WebEngage and launched WhatsApp automation with chatbot integrations across WhatsApp, Instagram, and Facebook.
  • Implemented WebEngage for payment-failure recovery and transactional automation, orchestrating trigger-based journeys across Email, SMS, In-App Messaging and Web Pop-ups to reduce checkout drop-offs and strengthen CRM funnel conversion.
Lea Clothing Co.

Product & Growth Marketing Manager

Lea Clothing Co. · Nov 2023 – Apr 2025

Not yet confirmed
  • Generated ₹4.76 Cr+ revenue at 4.15x ROAS by leading Product Growth, CRM, and mobile app development for Lea Clothing, a premium D2C fashion brand.
  • • Led end-to-end strategy, development, and launch of Lea's mobile app — PRDs, feature roadmap, UI/UX, UAT, and QA.
  • • Designed and launched a 3D body-measurement feature enabling personalized size recommendations, improving fit accuracy and shopping experience.
  • • Owned Shopify optimization, checkout flow, and pricing strategy to grow Average Order Value (AOV) and customer retention.
  • • Migrated CRM from CleverTap to MoEngage and launched WhatsApp automation with chatbot integrations across WhatsApp, Instagram, and Facebook.
  • • Partnered with Product and Engineering on payment gateway improvements, API validation, and feature releases.
  • • Supported Performance Marketing with audience insights, geo-targeting, funnel analysis, and customer behavior data to improve campaign performance.
  • • Managed ₹1.14 Cr+ marketing spend, generating ₹4.76 Cr+ revenue at 4.15x overall ROAS (Google Ads: 9.05x | Meta Ads: 2.61x).
  • • Scaled the Shopify business to 1,500+ monthly orders through lifecycle, engagement, and conversion optimization.
  • • Used Shopify, GA4, MoEngage, Hotjar, and Power BI dashboards to drive product and growth decisions.
  • • Translated business requirements into product features and partnered with third-party developers to launch the mobile app.
Classplus

Product Marketing Manager

Classplus · Mar 2021 – Oct 2023

Not yet confirmed
  • Led Product Marketing, CRM, GTM, and lifecycle initiatives for a leading SaaS platform, partnering with Product, Sales, and Engineering teams to drive adoption, retention, and customer growth.
  • Reduced churn by ~18% through cohort-based retention strategies and targeted win-back campaigns.
  • Increased user retention by ~30% through personalized lifecycle journeys and behavioral segmentation.
  • Built and scaled multi-channel, trigger-based CRM journeys on WebEngage - spanning Email, SMS, WhatsApp, In-App Messaging and Web Pop-ups - to drive onboarding, activation and retention funnels.
  • Improved onboarding and activation journeys, increasing user conversion by ~35%.
  • Built an RFM segmentation framework to improve high-LTV user targeting, campaign prioritization, and lifecycle personalization.
  • Partnered with Product and Engineering teams to define requirements, validate features, and optimize onboarding and product experience.
  • Executed GTM plans for product and feature launches, accelerating adoption across B2B educators and learners.
  • Leveraged GA4, Firebase, SQL, and marketing dashboards to uncover growth opportunities, prioritize experiments, and optimize lifecycle performance.
Classplus

Product Marketing Manager

Classplus · Mar 2021 – Oct 2023

Not yet confirmed
  • Worked as a Product Marketing Manager within the Product organization, reporting directly to the VP of Product.
  • Led Product Marketing, Go-to-Market (GTM), Product Growth, and customer lifecycle initiatives across Classplus' B2B SaaS platform while driving product adoption, engagement, and monetization for millions of learners.
  • Cut payment failures by 62% and led GTM for Classplus' B2B SaaS platform, reporting to the VP of Product and driving product adoption for millions of learners.
  • • Led GTM planning and product launches across web and mobile, driving adoption across B2B and B2C journeys.
  • • Spearheaded a DIY onboarding experience enabling educators to self-configure and launch their learning apps, cutting onboarding effort and support dependency.
  • • Created PRDs, validated business requirements, and ran UAT/QA to optimize feature performance pre- and post-launch.
  • • Partnered with Engineering to resolve product issues, validate APIs, and improve payment journeys and customer experience.
  • • Cut payment failures from ~40% to ~15% by implementing event-driven payment workflows with Product and Engineering.
  • • Partnered with Design to optimize onboarding flows, landing pages, and product usability.
  • • Drove onboarding, activation, retention, and referral programs to improve subscription adoption and product monetization.
  • • Supported Testbook post-acquisition integration for a seamless platform migration.
  • • Used WebEngage, Salesforce, and Firebase dashboards to monitor KPIs and drive data-driven product decisions.
Adda247

Senior Product Growth Executive

Adda247 · Jun 2019 – Feb 2021

Not yet confirmed
  • Led Product Growth and user activation initiatives for one of India's largest EdTech platforms, partnering with Product and Marketing teams to optimize onboarding, engagement, and conversion.
  • Reduced Day-0 uninstalls by ~60% through onboarding optimization and early engagement journeys.
  • Increased platform engagement and orders by ~27% using personalized lifecycle campaigns and targeted user segmentation.
  • Improved funnel conversion by ~21% through A/B testing, onboarding optimization, and feature discovery experiments.
Adda247

Sr. Product Growth Executive

Adda247 · Jun 2019 – Feb 2021

Not yet confirmed
  • Promoted to Senior Product Growth Executive; more than doubled campaign CTR (0.45% to 1%+) while owning Product Growth and user engagement, working closely with the Product Head.
  • • Collaborated cross-functionally to improve feature adoption, engagement, and retention across web and mobile.
  • • Shaped product roadmap discussions with user behavior insights, funnel analysis, and growth recommendations.
  • • Led referral programs, feature launches, and localized campaigns to increase user activation, engagement, and revenue.
  • • Owned referral campaign execution, optimizing user journeys to improve referral-to-conversion performance.
  • • Designed lifecycle campaigns across Push, SMS, Email, and Web using behavioral segmentation and A/B testing.
  • • More than doubled campaign CTR from ~0.45% to 1%+ through regional-language personalization and continuous experimentation.
  • • Used Firebase, MoEngage, and AppsFlyer to monitor DAU, WAU, MAU, activation, retention, and conversion metrics.
Adda247

Product Growth Executive

Adda247 · Jun 2018 – Jun 2019

Not yet confirmed
  • Supported product growth initiatives focused on user activation and onboarding.
  • Improved feature discovery by ~28% through guided onboarding, contextual nudges, and in-app tooltips.
Adda247

Product Growth Executive

Adda247 · Jun 2018 – Jun 2019

Not yet confirmed
  • Started my Product Growth journey at Adda247, where I worked on driving user acquisition, onboarding, activation, engagement, and retention across web and mobile platforms.
  • Collaborated closely with Product, Engineering, Design, and Marketing teams to improve user experience through data-driven experimentation and funnel optimization.
  • • Improved onboarding journeys to increase user activation and reduce Day-0 uninstalls.
  • • Managed engagement and revenue-focused campaigns across App Push, In-App Messages, SMS, Email, and Web Notifications.
  • • Analyzed user behavior, onboarding funnels, campaign performance, and key business metrics including DAU, WAU, MAU, Retention, and Campaign CTR to identify growth opportunities.
  • • Conducted A/B testing on onboarding flows, messaging, and user journeys to improve engagement and conversions.
  • • Used Google Analytics, Firebase, Looker Studio, Branch, and MoEngage to monitor product performance and support data-driven growth decisions.
  • • Continuously optimized user journeys based on campaign and product performance.
I

Operations Manager

Igi Airport, Terminal-3 · Feb 2018 – Apr 2018

Not yet confirmed
  • • Worked at IGI Airport in New Delhi.
  • I took reviews of the customers, briefed them about DDFS services and explained product details.
  • Managed crew and employees and made them aware about product and created Marketing strategies and handled operations.
HT Media Ltd

Product Executive

HT Media Ltd · Aug 2017 – Feb 2018

Not yet confirmed
  • I've successfully completed my summer internship with (HTmedia) and my profile was responsible for handling, product management and Data Analysis.

Skills 0 proven through work

Also works with

Revenue RecoveryAutopay ImplementationDAB UsageAd Tech Domain KnowledgeEvent Planning & OrganizationConversion TrackingHiring Funnel AnalysisBudget ManagementReactivation Rate AnalysisA/B TestingLead QualificationCustomer Churn PredictionData MonitoringProject ExecutionAdaptive PlanningWork Planning and PrioritizationRapid LearningCampaign ExecutionData-Driven RecommendationsAdaptabilityStrategic PlanningData UnderstandingMarket Trend AnalysisData Retention ManagementScalable System DesignApplication MonitoringTeamworkFeasibility and Impact AssessmentProduct LeadershipTaking OwnershipTechnical Solution DesignData ScienceUser PersonasShopify Platform UsageCRM Communication Workflow ManagementProduct Attribute OptimizationKeyword Research for Trend DetectionPerformance Marketing PlanningCampaign PlanningAudience Engagement AnalysisWebsite Traffic AnalysisDiagnosing Performance IssuesOrder ProcessingSales AnalysisChatbot DevelopmentCRM IntegrationCustomer RetargetingOffer ManagementProduct Content StrategyE-commerce Strategy DevelopmentCampaign Budget ManagementProfitability AnalysisCampaign Performance AnalysisCampaign OptimizationMeta Ads Campaign ExecutionGoogle Ads Campaign ExecutionCheckout Flow DesignShopping Cart DevelopmentProduct Discovery Feature DevelopmentCommercial AnalysisTesting under Varied ConditionsGoogle Analytics IntegrationMixpanel UsageParameter CreationFeature DefinitionWorkflow Design (Process Mapping)Asynchronous ProgrammingData Repetition PreventionRetry Logic ImplementationData ValidationOverbilling Recovery CoordinationFramework DevelopmentUI Implementation from DesignEvent-Driven ArchitectureCommunication Framework DevelopmentReal-Time Data IntegrationProcess ImprovementPayment Gateway IntegrationGap AnalysisPayment Issue InvestigationBefore-and-After Impact MeasurementRevenue TrackingUAT Sign-offAutomated Communication DesignPersonalized Outreach MessagingDependency ManagementEdge Case IdentificationRule-Based Decision Logic ImplementationRequirements AnalysisUser FlowsSolution ConsultingGoal setting (defining key results)Problem SolvingRoot Cause AnalysisProduct Requirements Document CreationUser Interface DesignUser FeedbackPlain-Language SimplificationCustomer EducationTarget Audience AnalysisPush Notification ImplementationFirebase Platform IntegrationDesign of ExperimentsSales Cycle ManagementProduct Launch CoordinationFunctional TestingUsability TestingSoftware Quality AssuranceProduct Decision MakingReal-time Data AnalysisData Integrity ManagementAnalytics Event Tracking ValidationNetcore Push Notification IntegrationKlaviyo UsageAPI IntegrationConversion Rate OptimizationAI-Powered PersonalizationMarket SegmentationLifecycle Notification StrategyMarketing ManagementProduct Data AnalysisBusiness Opportunity IdentificationUser Pain PointsCustomer Journey MappingKPI AnalysisRepeat Purchase Rate AnalysisCustomer Experience ManagementHypothesis-Driven ExperimentationCustomer Behavior AnalysisProduct Improvement ResearchUser Experience ImprovementCRM System DevelopmentData Architecture DesignCross-Departmental CoordinationB2B MarketingD2C MarketingE-commerce Domain KnowledgeChurn Rate AnalysisMonetization StrategyAudience Engagement StrategyCustomer Activation StrategyCustomer Retention and Churn PreventionMarketing AutomationBusiness Growth Strategy

Proof of Work

Proof of Work

akash shares this with people who ask. You'll hear back either way.

Education

MBA, Marketing Management

Monad University · 2016 — 2018

Contact details

Contact details

akash shares this with people who ask. You'll hear back either way.

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