akash gupta

Leveraging 14 years of experience in retention marketing, I am driven by a blend of logic and insightfulness to develop ideal, impactful strategies. I take full accountability for my projects, diligently working to achieve autonomous and measurable results that foster sustained growth.

Experience

Assistant Manager - Retention Marketing

Astroyogi · Jan 2026 – Present

Not yet confirmed

• Drove ₹2.5 Cr+ incremental monthly revenue and 22%+ DAU growth by leading CRM, Lifecycle Marketing, and Product Growth at Astroyogi, partnering across Product, Engineering, Design, and Business teams.
• • Owned end-to-end CRM strategy across the full lifecycle — onboarding, activation, engagement, retention, and reactivation — using CleverTap, Netcore, and WhatsApp/RCS.
• • Grew monthly revenue from ₹9 Cr to ₹11.5 Cr (+28%), DAU from 45K to 55K+, and signup conversion from ~38% to 65% by redesigning onboarding journeys and running growth experiments.
• • Drove end-to-end product delivery — PRDs, GTM execution, UAT, QA, and API/SDK validation — for every feature launch and beta rollout.
• • Built OpenAI-powered LLM journeys using consultation history to personalize conversations and recommendations, lifting engagement, repeat consultations, and ARPU.
• • Spearheaded Autopay, loyalty engine redesign, and gamification (Spin Wheel, cashback) alongside HPU-based repeat-user journeys to boost adoption and repeat consultations.
• • Cut payment failures from ~50% to ~32% through payment journey redesign and trigger-based recovery campaigns with Product and Engineering.
• • Established event governance across Android, iOS, Web, and backend, cutting redundant tracking and reducing AWS event-processing costs.
• • Used CleverTap, GA4, SQL, and Power BI dashboards to drive experimentation and data-backed product decisions.

Assistant Manager – Retention Marketing

Astroyogi · Dec 2025 – Jun 2026

Not yet confirmed

• Led Product Growth, CRM, Lifecycle Marketing and monetization initiatives across Astroyogi's consumer platform – including spearheading the migration to WebEngage - partnering with Product, Engineering, Design, QA and Business teams to optimize Customer Experience and Business Growth.
• Established event governance by auditing Android, iOS, Web, and backend events, eliminating redundant tracking, improving analytics accuracy, and reducing AWS event-processing costs.
• Built and owned a Master Event Tracking Sheet, standardizing definitions, ownership, and tracking logic for every event into a scalable, self-serve framework cutting manual effort and turnaround time for future tracking changes.
• Re-architected the monetization funnel to improve ARPU by revamping the signup page, restructuring payment journeys, and bringing third-party payment gateway data in-house for targeted remarketing.
• Led High Power User (HPU) segmentation across 1.2M+ recharge users, uncovering that NRI users (~2.2% of the base) converted to HPU at 19.9% vs. 2.61% for domestic users (~7.7× higher).
• Insights directly influenced Mid Power User (MPU) business logic, pricing strategy, acquisition prioritization, platform optimization, and retention initiatives, driving sustainable ARPU growth.
• Presented strategic findings in leadership review meetings, identifying the >180-day inactive segment as the highest churn-risk cohort and influencing re-engagement investment priorities.
• Improved signup conversion from 35–40% to 65% by redesigning onboarding journeys, optimizing UX & UI, and executing lifecycle experiments.
• Implemented OpenAI-powered LLM journeys including consultation history to personalize conversations, remedies, recommendations, and re-engagement campaigns, improving engagement, consultations, retention, and ARPU.
• Built Autopay flows on WebEngage with event-level tracking, growing recurring revenue ~20% and repeat transactions ~15%.
• Redesigned the loyalty engine, cashback, and wallet ecosystem on WebEngage using milestone-based triggers, improving retention (~15%) and repeat purchases (~12%).
• Led the end-to-end migration and reintegration to WebEngage, including timer-based push notifications (Android & iOS), increasing DAU from 45K to 50K (~10–12% uplift) through urgency-driven engagement journeys.
• Launched gamification features (Spin-the-Wheel, MemoryGame, Daily Streak), improving engagement ~18% and conversions ~12%.
• Optimized acquisition strategy in Q1 2026 by shifting from broad targeting to high-intent audience segments, reducing acquisition spend by ~70% while maintaining revenue performance.
• Received the Spot Award for two consecutive months in recognition of exceptional performance, business impact, and target achievement.

CRM & Product Growth Manager

Oliveboard · May 2025 – Nov 2025

Not yet confirmed

• Led CRM, Product Growth, Lifecycle Marketing, experimentation, and customer engagement initiatives for Oliveboard's EdTech platform, partnering with Product, Engineering, Design, and Marketing teams to optimize user journeys, conversions, and revenue.
• Drove a ~191% uplift in payment conversion by combining funnel analysis, segmentation, and targeted lifecycle campaigns.
• Scaled CRM initiatives, delivering ~20% MAU growth and ~19% DAU growth quarter-over-quarter.
• Achieved ~125% revenue growth by leveraging advanced behavioral segmentation and multi-channel automation.
• Raised signup-to-course-visit conversion by ~72% including personalized, multi-step onboarding journeys.
• Partnered with Product and Engineering teams to validate events, optimize GA4/Firebase tracking, perform UAT & QA, resolve SDK issues, and improve product experience through data-driven experimentation.
• Led the product experience revamp for SSC Live Test journeys, redesigning user flows and aligning the interface with the latest SSC examination pattern to improve learning experience and engagement.
• Built and optimized end-to-end CRM lifecycle journeys using CleverTap, including onboarding, activation, engagement, personalization, DPM, Push Notifications, Email, In-App Messages, and Web Pop-ups.
• Leveraged CleverTap, GA4, Firebase, SQL, and Power BI dashboards to analyze user behavior, identify funnel drop-offs, and drive product and business decisions.
• Conducted A/B tests across onboarding, payment journeys, messaging, and landing pages to improve activation, engagement, and conversion rates.

CRM & Product Growth Manager

Oliveboard · May 2025 – Nov 2025

Not yet confirmed

• Delivered 191% growth in payment conversions and 125% revenue growth by leading CRM and Product Growth for Oliveboard's learning platform, reporting to the Growth Founder.
• • Built and optimized CRM lifecycle journeys in CleverTap — onboarding, activation, engagement, and reactivation — using deep segmentation across Push, Email, and In-App channels.
• • Grew MAU by 20%, DAU by 19%, payment conversions by 191%, and revenue by 125%, and lifted signup-to-first-course-visit conversion by 72% through lifecycle optimization and experimentation.
• • Led the SSC live-test product revamp with Product and Engineering, aligning UI and user experience with the latest exam interface.
• • Ran A/B tests across landing pages, onboarding, payment flows, and messaging to improve activation and conversion.
• • Partnered with Product and Engineering to validate events, resolve tracking issues, and improve GA4/Firebase reporting accuracy.
• • Ran UAT, QA, drop-off, and funnel analysis to uncover growth opportunities and improve product performance.
• • Used CleverTap, GA4, SQL, and Power BI to drive data-backed product and business decisions.

Product Growth Manager

Lea Clothing Co. · Nov 2023 – Apr 2025

Not yet confirmed

• Led Product Growth, Product Marketing, CRM, and lifecycle initiatives for a premium D2C fashion brand, owning 0-to-1 product development, customer experience, retention, and conversion optimization.
• Scaled Shopify business to 1,500+ monthly orders by optimizing product experience, checkout, CRM, and lifecycle journeys.
• Led 0-to-1 product feature development, improving purchase conversion by ~30% through UX optimization and experimentation.
• Increased WAU by ~20% through feature adoption, lifecycle optimization, and customer engagement initiatives.
• Improved retention (~30%) and repeat purchase conversion (~30%) through CRM automation, behavioral segmentation, and personalized lifecycle journeys.
• Owned PRDs, UAT, QA, API validation, and cross-functional product delivery for new features and mobile app launches.
• Migrated CRM from CleverTap to WebEngage and launched WhatsApp automation with chatbot integrations across WhatsApp, Instagram, and Facebook.
• Implemented WebEngage for payment-failure recovery and transactional automation, orchestrating trigger-based journeys across Email, SMS, In-App Messaging and Web Pop-ups to reduce checkout drop-offs and strengthen CRM funnel conversion.

Product & Growth Marketing Manager

Lea Clothing Co. · Nov 2023 – Apr 2025

Not yet confirmed

• Generated ₹4.76 Cr+ revenue at 4.15x ROAS by leading Product Growth, CRM, and mobile app development for Lea Clothing, a premium D2C fashion brand.
• • Led end-to-end strategy, development, and launch of Lea's mobile app — PRDs, feature roadmap, UI/UX, UAT, and QA.
• • Designed and launched a 3D body-measurement feature enabling personalized size recommendations, improving fit accuracy and shopping experience.
• • Owned Shopify optimization, checkout flow, and pricing strategy to grow Average Order Value (AOV) and customer retention.
• • Migrated CRM from CleverTap to MoEngage and launched WhatsApp automation with chatbot integrations across WhatsApp, Instagram, and Facebook.
• • Partnered with Product and Engineering on payment gateway improvements, API validation, and feature releases.
• • Supported Performance Marketing with audience insights, geo-targeting, funnel analysis, and customer behavior data to improve campaign performance.
• • Managed ₹1.14 Cr+ marketing spend, generating ₹4.76 Cr+ revenue at 4.15x overall ROAS (Google Ads: 9.05x | Meta Ads: 2.61x).
• • Scaled the Shopify business to 1,500+ monthly orders through lifecycle, engagement, and conversion optimization.
• • Used Shopify, GA4, MoEngage, Hotjar, and Power BI dashboards to drive product and growth decisions.
• • Translated business requirements into product features and partnered with third-party developers to launch the mobile app.

Product Marketing Manager

Classplus · Mar 2021 – Oct 2023

Not yet confirmed

• Led Product Marketing, CRM, GTM, and lifecycle initiatives for a leading SaaS platform, partnering with Product, Sales, and Engineering teams to drive adoption, retention, and customer growth.
• Reduced churn by ~18% through cohort-based retention strategies and targeted win-back campaigns.
• Increased user retention by ~30% through personalized lifecycle journeys and behavioral segmentation.
• Built and scaled multi-channel, trigger-based CRM journeys on WebEngage - spanning Email, SMS, WhatsApp, In-App Messaging and Web Pop-ups - to drive onboarding, activation and retention funnels.
• Improved onboarding and activation journeys, increasing user conversion by ~35%.
• Built an RFM segmentation framework to improve high-LTV user targeting, campaign prioritization, and lifecycle personalization.
• Partnered with Product and Engineering teams to define requirements, validate features, and optimize onboarding and product experience.
• Executed GTM plans for product and feature launches, accelerating adoption across B2B educators and learners.
• Leveraged GA4, Firebase, SQL, and marketing dashboards to uncover growth opportunities, prioritize experiments, and optimize lifecycle performance.

Product Marketing Manager

Classplus · Mar 2021 – Oct 2023

Not yet confirmed

• Worked as a Product Marketing Manager within the Product organization, reporting directly to the VP of Product.
• Led Product Marketing, Go-to-Market (GTM), Product Growth, and customer lifecycle initiatives across Classplus' B2B SaaS platform while driving product adoption, engagement, and monetization for millions of learners.
• Cut payment failures by 62% and led GTM for Classplus' B2B SaaS platform, reporting to the VP of Product and driving product adoption for millions of learners.
• • Led GTM planning and product launches across web and mobile, driving adoption across B2B and B2C journeys.
• • Spearheaded a DIY onboarding experience enabling educators to self-configure and launch their learning apps, cutting onboarding effort and support dependency.
• • Created PRDs, validated business requirements, and ran UAT/QA to optimize feature performance pre- and post-launch.
• • Partnered with Engineering to resolve product issues, validate APIs, and improve payment journeys and customer experience.
• • Cut payment failures from ~40% to ~15% by implementing event-driven payment workflows with Product and Engineering.
• • Partnered with Design to optimize onboarding flows, landing pages, and product usability.
• • Drove onboarding, activation, retention, and referral programs to improve subscription adoption and product monetization.
• • Supported Testbook post-acquisition integration for a seamless platform migration.
• • Used WebEngage, Salesforce, and Firebase dashboards to monitor KPIs and drive data-driven product decisions.

Senior Product Growth Executive

Adda247 · Jun 2019 – Feb 2021

Not yet confirmed

• Led Product Growth and user activation initiatives for one of India's largest EdTech platforms, partnering with Product and Marketing teams to optimize onboarding, engagement, and conversion.
• Reduced Day-0 uninstalls by ~60% through onboarding optimization and early engagement journeys.
• Increased platform engagement and orders by ~27% using personalized lifecycle campaigns and targeted user segmentation.
• Improved funnel conversion by ~21% through A/B testing, onboarding optimization, and feature discovery experiments.

Sr. Product Growth Executive

Adda247 · Jun 2019 – Feb 2021

Not yet confirmed

• Promoted to Senior Product Growth Executive; more than doubled campaign CTR (0.45% to 1%+) while owning Product Growth and user engagement, working closely with the Product Head.
• • Collaborated cross-functionally to improve feature adoption, engagement, and retention across web and mobile.
• • Shaped product roadmap discussions with user behavior insights, funnel analysis, and growth recommendations.
• • Led referral programs, feature launches, and localized campaigns to increase user activation, engagement, and revenue.
• • Owned referral campaign execution, optimizing user journeys to improve referral-to-conversion performance.
• • Designed lifecycle campaigns across Push, SMS, Email, and Web using behavioral segmentation and A/B testing.
• • More than doubled campaign CTR from ~0.45% to 1%+ through regional-language personalization and continuous experimentation.
• • Used Firebase, MoEngage, and AppsFlyer to monitor DAU, WAU, MAU, activation, retention, and conversion metrics.

Product Growth Executive

Adda247 · Jun 2018 – Jun 2019

Not yet confirmed

• Supported product growth initiatives focused on user activation and onboarding.
• Improved feature discovery by ~28% through guided onboarding, contextual nudges, and in-app tooltips.

Product Growth Executive

Adda247 · Jun 2018 – Jun 2019

Not yet confirmed

• Started my Product Growth journey at Adda247, where I worked on driving user acquisition, onboarding, activation, engagement, and retention across web and mobile platforms.
• Collaborated closely with Product, Engineering, Design, and Marketing teams to improve user experience through data-driven experimentation and funnel optimization.
• • Improved onboarding journeys to increase user activation and reduce Day-0 uninstalls.
• • Managed engagement and revenue-focused campaigns across App Push, In-App Messages, SMS, Email, and Web Notifications.
• • Analyzed user behavior, onboarding funnels, campaign performance, and key business metrics including DAU, WAU, MAU, Retention, and Campaign CTR to identify growth opportunities.
• • Conducted A/B testing on onboarding flows, messaging, and user journeys to improve engagement and conversions.
• • Used Google Analytics, Firebase, Looker Studio, Branch, and MoEngage to monitor product performance and support data-driven growth decisions.
• • Continuously optimized user journeys based on campaign and product performance.

I

Operations Manager

Igi Airport, Terminal-3 · Feb 2018 – Apr 2018

Not yet confirmed

• • Worked at IGI Airport in New Delhi.
• I took reviews of the customers, briefed them about DDFS services and explained product details.
• Managed crew and employees and made them aware about product and created Marketing strategies and handled operations.

Product Executive

HT Media Ltd · Aug 2017 – Feb 2018

Not yet confirmed

• I've successfully completed my summer internship with (HTmedia) and my profile was responsible for handling, product management and Data Analysis.