Akanksha Smriti

Performance Marketer | Growth & Retention | CRM · Bengaluru, Karnataka, India

I have recently completed my digital marketing certification, gaining expertise in SEM, paid media ads, SEO, eCommerce ads, and analytics. After an eight-year career break, I am enthusiastic about re-entering the workforce and leveraging my skills to help businesses grow their online presence. My passion for digital marketing, combined with my commitment to continuous learning, equips me to deliver impactful marketing strategies and drive business success.

Experience

A

Senior Associate – Engagement & Retention Marketing

Acko · Jan 2025 – Present

Not yet confirmed

A

Digital marketer

Acko · Jul 2024 – Jan 2025

Not yet confirmed

• *Managing email campaigns using WebEngage, and coordinating with
• Key Account Managers to handle client data with automate email
• communications for 150+ corporate client.
• *Successfully launched and managed multiple cross-channel campaigns,
• including digital marketing, social media, resulting in improved
• customer acquisition.
• *Responsible for developing and implementing unique customer
• experience journeys using webengage.
• *Responsible for developing and implementing unique customer
• experience journeys using webengage.
• *Created the journey to push the customers who dropped out of different
• stages while buying health insurance.

HR Associate

PK Online Ventures Pvt. Ltd. · Apr 2014 – Oct 2014

Not yet confirmed

• *On boarding & Orientation – Operationally managed programs for recruitment and hiring, selection, and induction within the company.
• *Staffing - Examining recruiting and retention strategies for team members.
• Participates in internal and external interviews as needed.
• Participates in analyzing organizational issues and future staffing needs.
• *Employee Engagement - Engage and try to retain top talent.
• Conduct focus group meetings to get the pulse of the employees.
• *Performance Appraisal & Training– Conduct performance appraisal for employees and guide managers in the calibration sessions.
• *HR Policies, Programs and procedures- Prepare and maintain employee handbook.
• One point of contact for all HR related queries.
• *Event Management - Proven track record in organizing internal and external events.
• Leading efforts in event management operations for internal and external events.
• *Retention & Exit- Ensure human resource availability and visibility to all team members.Conduct exit interview and coming up retention strategies by analyzing the current benefits plan to remain competitive in the market.
• *Operation -.
• Effectively managed travel arrangements for executives from various cities where the company holds offices.
• Developing and implementing procedures and control systems for smooth logistics of documents and good.
• *Compliance- Support payroll and audits on ADP.
• Maintain compliance with employee records such as employee hires, transfers, appraisal, leaves and time-sheet.
• *Team Player - Effectively led a team of office staff, enhanced their efficacy and nurtured a cohesive as well as motivated team to ensure logistics of documents and goods as per priority.

HR Trainee

PK Online Ventures Pvt. Ltd. · Oct 2013 – Apr 2014

Not yet confirmed

• *Support of departmental representatives in HR questions.
• *Coordination of applicants, conduction of job interviews and preparation of following steps.
• *Introduction of new staff into their work environment.
• *Support in the handling of the employees' payment.
• *Conducting research about best practices and current salaries on the respective market.
• *Assistance in the employee evaluation and processing of employees' issues.
• *Maintaining a healthy communication system towards the employees.
• * Updating the monthly pay roll so that employee records can be prepared