Aditya Mathur

As an Influencer Marketing Consultant, I am driven by a deep sense of ambition and a desire for creative autonomy. I thrive on independently developing innovative strategies that resonate authentically, always determined to bring idealistic visions to life and make a meaningful impact.

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Contact details — on requestProof of Work — on request

Experience

Influencer Marketing Consultant

Cre8r.ai · Feb 2026 – Aug 2026

Not yet confirmed

Owned end-to-end go-to-market execution for creator-led campaigns across consumer and automotive brands, translating marketing objectives into high-impact brand activations.
Developed and executed 360° integrated marketing strategies, leveraging creator ecosystems, digital media, and brand partnerships to maximize campaign reach and engagement.
Managed cross-functional stakeholders, campaign operations, budgets, and performance reporting for engagements ranging from 6L to 1Cr.
Led partnerships with 40+ creators, delivering 120+ monthly content assets while ensuring brand consistency and campaign effectiveness.

Co-Founder

Basta Luxury · Jun 2024 – Jan 2026

Not yet confirmed

Co-founded and scaled a premium D2C luggage brand from concept to commercialization, generating 1.5 Cr+ revenue and 2,550+ customer orders.
Defined the brand positioning, product strategy, pricing, packaging, and GTM roadmap across eight product launches.
Built and optimized the end-to-end customer journey spanning product development, Shopify, performance marketing, CRM, operations, and retention.
Established strategic vendor partnerships and corporate gifting channels to diversify revenue streams and enhance customer experience.

Assistant Manager

Bennett Coleman & Co. Ltd. (The Times of India) · Jul 2023 – May 2024

Not yet confirmed

Led 360° ATL, BTL & TTL marketing campaigns valued at 10L-1.2Cr across print, digital, and on-ground platforms.
Conceptualized and executed 4+ Intellectual Properties (IPs) in partnership with brands across healthcare, automotive, government, education, real estate, and technology sectors.
Developed integrated marketing solutions aligned with client objectives, consumer insights, and business goals, driving *5-8L in monthly revenue.
Managed end-to-end campaign planning, stakeholder management, cross-functional coordination, and execution across multiple cities in Gujarat.

STEP Trainee

Bennett Coleman & Co. Ltd. (The Times of India) · Apr 2023 – Jun 2023

Not yet confirmed

Conducted market research and competitive analysis during the STEP programme, contributing insights that supported campaign planning and client strategy.

Skills 0 proven through work

Also works with

Artist ManagementFootfall GenerationCost-Benefit AnalysisHypothesis-Driven ExperimentationOperations ManagementPerformance Marketing PlanningVendor CoordinationBusiness AcumenUser ResearchStrategic ThinkingBrand Positioning StrategyCustomer Acquisition Channel ManagementProduct Development StrategyAnalytical Report CreationLive Stream Operations ManagementCandidate InterviewingPodcastingStakeholder ManagementSales ExecutionBusiness Growth StrategyCreative BrainstormingIntellectual Property CreationSocial Media MarketingBudget ManagementMarketing ManagementOffline MarketingConversion Rate OptimizationEmail Automation Flow DesignWarranty ManagementOrder Management System DevelopmentAI Workflow AutomationProcess ImprovementProduct Quality ControlAddress VerificationOrder ProcessingCustomer ServiceMarketing AutomationCustomer Journey MappingSoftware Development PracticesManufacturer SourcingStrategic PlanningResource AllocationCash ManagementBrand MarketingBrand Consistency Across AssetsPresenting BenefitsContent WritingNegotiatingCross-Departmental CoordinationFinding Customer NeedsVerbal CommunicationMulti-Channel OutreachTalent IdentificationProduct Launch CoordinationEvent Planning & OrganizationContract AdministrationEmployee Onboarding CoordinationCampaign ExecutionAccount ManagementInfluencer Marketing Coordination

Proof of Work

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Education

Post Graduate Programme in Management (PGPM), Marketing

ICFAI Business School (IBS), Mumbai · 2021 — 2023

Bachelor's Degree, Bachelor of Commerce (Honours)

Prestige Institute of Management & Research, Indore · 2017 — 2020

High School Diploma, Higher Secondary Education

Delhi Public School, Dhanbad · 2015 — 2017

Contact details

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