Aditi Garg

I am a determined and ambitious growth professional with 7 years of experience, deeply committed to driving impactful results through diligent execution and a strong sense of accountability. I thrive on the autonomy to develop and implement idealistic, empathetic strategies that foster sustainable growth and positive change.

Experience

Associate Growth Manager

Country Delight · Apr 2024 – Present

Not yet confirmed

• * Improved First Order conversion by 40% and D33 retention by 7–8% by launching and scaling the Buy 4 Get 4 milk offer through A/B testing.
• * Drove 15%+ category penetration uplift by testing gamified offers, combo bundles, and early cross-sell campaigns.
• * Recovered ~2–3% additional orders from checkout drop-offs through lifecycle campaigns targeting cart and payment abandonment.
• * Increased early multi-category adoption (~12%) by introducing cross-sell triggers
• * Shifted users to higher recharge brackets by analyzing wallet cohorts and launching contextual recharge nudges.
• * Optimized onboarding and checkout funnels, identifying drop-offs and running targeted experiments to improve conversion.
• Ran multiple CRM campaign experiments across Push, WhatsApp, and in-app, improving engagement and campaign performance.
• * Identified key product drivers of D60–D90 retention through multi-year cohort and SKU-level retention analysis.

Associate Growth Manager

Country Delight · Apr 2024 – Present

Not yet confirmed

• Doubled category user base 10K → 22K in 2 months (+15% penetration) by running a structured A/B testing program across categories, owning experiments from hypothesis to rollout.
• Lifted First Order Conversion +40% and D33 retention +7-8% by designing and scaling a "Buy 4, Get 4 Free" acquisition offer defining offer construct, target cohorts, and CRM rollout.
• Designed and ran a Trial Pack vs Core Pack experiment across multiple categories comparing retention, adoption, share, and repeat-purchase behaviour to decide which pack format to promote, scale, or discontinue, and recommending a post-trial upsell to convert trial users into the highest-retention segment.
• Drove category growth & retention uplift through RTB-based long-term experiments, tracking category purchases, repeat buying, and retention with product-level analysis of each category to identify which levers grow adoption and habit.
• Drove Milk Products adoption in the early journey by designing multi-channel category-discovery communication (WhatsApp, Push, In-App, Email) and experimenting on messaging, timing, and adjacency shifting new-user perception from "milk app" to a broader household brand.
• Prototyped app UI/UX for early-journey users, building high-fidelity flows (onboarding, guided subscription, home, quality/trust modules) focused on brand awareness and product-quality perception partnering with Product & Design to translate experiments into shippable journeys.
• Cut early churn at Day 5 & Day 9, improving category retention +5%, via behaviourally-triggered cross-sell journeys built off cohort drop-off diagnostics.
• Shaped long-term pricing strategy via a "Buy 1, Get 1 Free" vs "Buy 1, Get 2 Free" test-vs-control offer experiment proving the leaner offer held retention and avoided margin leakage from the heavier variant.
• Drove +20% staples, 4x combo sales, +2% D28 retention, and 20-30 net-new active users/day through gamified acquisition (Spin-the-Wheel), bundle design, and reworked Autopay & recharge funnels that shifted users to higher recharge brackets.
• Designed multi-channel flows & campaigns across cohorted users (Push, WhatsApp, In-App, Email, SMS) to close communication gaps and address drop-off points along the journey mapping the right channel and message to each cohort and stage.
• Lifted engagement CTRs +12-15% via multi-channel CRM experimentation (MoEngage) with stage-based, segmented lifecycle journeys: trial cross-sell subscription.
• Recovered 2-3% of dropped conversions through cart-abandonment & payment-failure recovery flows with targeted Push/ WhatsApp triggers.
• Built the team's reusable test-vs-control experimentation framework and designed the early-user lifecycle now standard for evaluating growth bets.

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Senior Cultural Committee member

Indian Institute of Management Amritsar · Mar 2023 – Mar 2024

Not yet confirmed

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Marketing Intern

Orion Nutritionals · Apr 2023 – Jun 2023

Not yet confirmed

• Ran consumer research and creator/influencer digital campaigns for an FMCG growth initiative; turned insights into product and packaging recommendations.

Marketing Intern

Orion India · Apr 2023 – Jun 2023

Not yet confirmed

• Implemented digital marketing strategies by partnering with content creators, partnering with agencies and influencers on brand exposure
• Conducted research and offered support in developing attractive and functional packaging solutions for NPD

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Junior Cultural Committee member

Indian Institute of Management Amritsar · Aug 2022 – Mar 2023

Not yet confirmed

Internship Trainee

Nokia · May 2021 – Jun 2021

Not yet confirmed