Aditi Garg

Aditi Garg

I am a determined and ambitious growth professional with 7 years of experience, deeply committed to driving impactful results through diligent execution and a strong sense of accountability. I thrive on the autonomy to develop and implement idealistic, empathetic strategies that foster sustainable growth and positive change.

Availability

Available in 60 days

Contact details — on requestProof of Work — on request

Experience

Country Delight

Associate Growth Manager

Country Delight · Apr 2024 – Present

Not yet confirmed
  • * Improved First Order conversion by 40% and D33 retention by 7–8% by launching and scaling the Buy 4 Get 4 milk offer through A/B testing.
  • * Drove 15%+ category penetration uplift by testing gamified offers, combo bundles, and early cross-sell campaigns.
  • * Recovered ~2–3% additional orders from checkout drop-offs through lifecycle campaigns targeting cart and payment abandonment.
  • * Increased early multi-category adoption (~12%) by introducing cross-sell triggers
  • * Shifted users to higher recharge brackets by analyzing wallet cohorts and launching contextual recharge nudges.
  • * Optimized onboarding and checkout funnels, identifying drop-offs and running targeted experiments to improve conversion.
  • Ran multiple CRM campaign experiments across Push, WhatsApp, and in-app, improving engagement and campaign performance.
  • * Identified key product drivers of D60–D90 retention through multi-year cohort and SKU-level retention analysis.
Country Delight

Associate Growth Manager

Country Delight · Apr 2024 – Present

Not yet confirmed
  • Doubled category user base 10K → 22K in 2 months (+15% penetration) by running a structured A/B testing program across categories, owning experiments from hypothesis to rollout.
  • Lifted First Order Conversion +40% and D33 retention +7-8% by designing and scaling a "Buy 4, Get 4 Free" acquisition offer defining offer construct, target cohorts, and CRM rollout.
  • Designed and ran a Trial Pack vs Core Pack experiment across multiple categories comparing retention, adoption, share, and repeat-purchase behaviour to decide which pack format to promote, scale, or discontinue, and recommending a post-trial upsell to convert trial users into the highest-retention segment.
  • Drove category growth & retention uplift through RTB-based long-term experiments, tracking category purchases, repeat buying, and retention with product-level analysis of each category to identify which levers grow adoption and habit.
  • Drove Milk Products adoption in the early journey by designing multi-channel category-discovery communication (WhatsApp, Push, In-App, Email) and experimenting on messaging, timing, and adjacency shifting new-user perception from "milk app" to a broader household brand.
  • Prototyped app UI/UX for early-journey users, building high-fidelity flows (onboarding, guided subscription, home, quality/trust modules) focused on brand awareness and product-quality perception partnering with Product & Design to translate experiments into shippable journeys.
  • Cut early churn at Day 5 & Day 9, improving category retention +5%, via behaviourally-triggered cross-sell journeys built off cohort drop-off diagnostics.
  • Shaped long-term pricing strategy via a "Buy 1, Get 1 Free" vs "Buy 1, Get 2 Free" test-vs-control offer experiment proving the leaner offer held retention and avoided margin leakage from the heavier variant.
  • Drove +20% staples, 4x combo sales, +2% D28 retention, and 20-30 net-new active users/day through gamified acquisition (Spin-the-Wheel), bundle design, and reworked Autopay & recharge funnels that shifted users to higher recharge brackets.
  • Designed multi-channel flows & campaigns across cohorted users (Push, WhatsApp, In-App, Email, SMS) to close communication gaps and address drop-off points along the journey mapping the right channel and message to each cohort and stage.
  • Lifted engagement CTRs +12-15% via multi-channel CRM experimentation (MoEngage) with stage-based, segmented lifecycle journeys: trial cross-sell subscription.
  • Recovered 2-3% of dropped conversions through cart-abandonment & payment-failure recovery flows with targeted Push/ WhatsApp triggers.
  • Built the team's reusable test-vs-control experimentation framework and designed the early-user lifecycle now standard for evaluating growth bets.
I

Senior Cultural Committee member

Indian Institute of Management Amritsar · Mar 2023 – Mar 2024

Not yet confirmed
O

Marketing Intern

Orion Nutritionals · Apr 2023 – Jun 2023

Not yet confirmed
  • Ran consumer research and creator/influencer digital campaigns for an FMCG growth initiative; turned insights into product and packaging recommendations.
Orion India

Marketing Intern

Orion India · Apr 2023 – Jun 2023

Not yet confirmed
  • Implemented digital marketing strategies by partnering with content creators, partnering with agencies and influencers on brand exposure
  • Conducted research and offered support in developing attractive and functional packaging solutions for NPD
I

Junior Cultural Committee member

Indian Institute of Management Amritsar · Aug 2022 – Mar 2023

Not yet confirmed
Nokia

Internship Trainee

Nokia · May 2021 – Jun 2021

Not yet confirmed

Skills 0 proven through work

Also works with

Technical TroubleshootingCustom Metric DesignData ExtractionUser-Centered DesignProblem SolvingCreative BrainstormingWork Planning and PrioritizationUser FeedbackCustomer Behavior AnalysisMotion Graphics DesignDigital Marketing Graphic DesignAI Tools UsageHTMLUser Interface DesignConversion Rate OptimizationPrototypingAutomated Communication DesignLifecycle Notification StrategyPush Notification ImplementationCommunication Framework DevelopmentVoucher Redemption ManagementMarket SegmentationTaking OwnershipStrategic PlanningProject ExecutionHypothesis-Driven ExperimentationBusiness Growth StrategyKPI AnalysisUpselling and Cross-SellingProduct ListingPricing StrategyOffer ManagementCustomer Retention and Churn PreventionPerformance Marketing PlanningA/B Testing

Proof of Work

Proof of Work

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Education

MBA, Marketing, IT, Strategy

IIM Amritsar · 2022 — 2024

B.Tech, Computer Science & Engineering

JSS Academy (AKTU) · 2018 — 2022

Contact details

Contact details

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