Adhiraj Sharma

Builder - CRM @ CARS24 | B. Sc. (H) Physics, MBA · Greater Delhi Area

With over eight years of experience in CRM and data-driven solutions, I am a determined and ambitious professional who thrives on autonomous problem-solving. My approach is deeply rooted in logic and pragmatism, where I take full accountability for optimizing sales funnels and evaluating technology to drive tangible, measurable results. I leverage data segmentation and comprehensive reporting to enhance campaign effectiveness and achieve strategic objectives.

Experience

Builder - CRM

CARS24 · Sep 2025 – Present

Not yet confirmed

• Full ownership. 5 verticals.
• Team of 12.
• Selected as one of CleverTap's first AI pilot customers through their CleverAI Pioneer Programme.

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General Manager

Cars24 · Sep 2025 – Present

Not yet confirmed

Cluster Manager

Bajaj Finserv · Jul 2023 – Sep 2025

Not yet confirmed

• Scale changes everything.
• At Bajaj, I went from building CRM programmes to running one of India's largest outbound comms engines for the Rural Consumer Durables business.
• • 1.5Cr push notifications, 45L SMS, 50L emails & 10L RCS sent every month — directly contributing to 7% of business revenue
• • Migrated 10Cr+ data points and 120+ segments from Oracle to Salesforce; 10+ automations improved retention and engagement by 25%
• • Built the ChatBot and Rewards programme — both adopted horizontally across BajajFinserv
• Enterprise scale gave me rigour.
• What I wanted next was full ownership — P&L, team, strategy.
• CARS24 gave me exactly that.

Growth Marketing Manager

Bajaj Finserv · Jul 2023 – Aug 2025

Not yet confirmed

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Global Growth

Shyft · Jan 2022 – Jul 2023

Not yet confirmed

• Ecom taught me what CRM could do to costs.
• Shyft taught me what it could do to growth.
• First time owning a growth function end-to-end at a health & wellness startup.
• • Cut Customer Acquisition Cost by 50% through WhatsApp retargeting and lifecycle automation
• • Doubled renewals contribution — made CRM the cheapest acquisition channel in the business
• • Improved lead quality by 50% in 6 months; launched a new service vertical contributing 10% to revenue
• The playbook worked.
• But I was running it for thousands of users.
• I wanted millions.

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Manager - Customer Service (Projects)

Ecom Express Private Limited · Jul 2020 – Jan 2022

Not yet confirmed

• My first real lesson in CRM wasn't about campaigns — it was about what breaks when you don't have one.
• Tasked with building an end-to-end CRM system for a logistics network with 20,000+ field users, from scratch.
• • Delivered ₹5Cr in direct cost savings through service bottleneck projects
• • Implemented end-to-end Service & Sales CRM — vendor evaluation, technical integrations, contract negotiations, and rollout
• • Improved CSAT by 5% and response rates by 2% through field enablement and campaign programmes
• What I left with: a clear sense that CRM done right changes unit economics — and a pull to use that on the growth side.

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Project Manager

Ecom Express Limited · Jul 2020 – Dec 2021

Not yet confirmed

Analyst

Right Management · Apr 2019 – May 2020

Not yet confirmed

• Worked in the HR consulting domain, I was responsible for:
• 1.
• Created and mapped development paths under leadership development journeys for top level executives.
• 2.
• Created content and managed the delivery of development and training workshops.
• 3.
• Managed career out placement journeys for out placed employees.
• I was also responsible for digital marketing and visibility for the organization.

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Associate

CryptoShorts · Jun 2018 – Feb 2019

Not yet confirmed

• I was mainly responsible for generating content for the app by researching about the industry.
• I was also responsible for providing strategic and creative inputs.

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Intern

EcomExpress · Apr 2018 – Jun 2018

Not yet confirmed

• I worked in the EDS department and was managing the operations of the start up type vertical.

What drives their work

The Strategist

Defines the optimal path by dissecting problems and experimenting with solutions.

Adhiraj's superpower

You excel at transforming complex data into actionable strategies that drive significant business growth and efficiency.

How Adhiraj works

You are best suited for leadership roles in dynamic environments where you can define and execute growth strategies.