Aashna Nayab
Experienced Growth Associate in Digital Marketing | Boosted Conversion Rates & User Acquisition through Innovative Campaigns & Hacks · New Delhi, Delhi, India
As a Growth Marketer with 4 years of experience, I am driven by ambition and a strong sense of accountability to deliver measurable results. I leverage a logical, data-driven approach to marketing strategy, thriving in autonomous environments where I can independently optimize campaigns and drive significant growth.
Experience
Growth Marketer
Voicera · Feb 2023 – Feb 2026
- Voicera is on a mission to remove language and literacy barriers to knowledge through life-like AI voice dictation of text with real-time language translation.
- ● Implemented customer-centric GTM to grow up to 2500+ users in 5 months organically at a 4.5% WoW rate and increased KPI by 60% by converting over 2 million characters.
- ● Deployed SEO & content strategy for the B2C market with targeted keywords and link-building strategies, resulting in 2k+ daily visitors.
- ● supervised a cross-functional marketing team, digital media partners, and college evangelists, resulting in a 25% increase in brand awareness and a 30% improvement in campaign effectiveness.
- ● Supervised a team of 3 marketing associates, consistently exceeding weekly performance goals by 40-60% while delivering exceptional results to B2B clients globally.
- ● Customized A/B testing plan for Facebook ads, resulting in 5-15% ROAS improvement and 15-30% landing page performance improvement
- ● Worked on a project utilizing ChatGPT for automated customer service responses, resulting in a 40% reduction in response time for customer inquiries.
Growth Marketing Associate
Voicera · Jan 2022 – Jan 2023
- ● Tracked and analyzed marketing metrics, resulting in 20% ROI increase and 15% customer churn
- reduction.
- ● Conducted in-depth market research to accurately identify target audiences and market trends,
- resulting in improved product positioning and a 15% increase in sales in 4 months.
- ● Managed successful user acquisition campaigns on various social media platforms, resulting in 300-800
- play-store downloads in 3-5 days.
E-mail Marketing and Strategy Associate
SoloCoin · Jan 2021 – Dec 2021
- Solocoin is creating a new way for SMEs to advertise locally, using gamification, and help increase engagement and revenue while recovering the losses due to COVID-19.
- ● Designed a multi-channel growth plan via email, social media, and paid advertising campaigns,
- resulting in a 60% website traffic spike and a 50% improvement in email open rates.
- ● Planned and executed personalized email campaigns using Mail Chimp, targeting over 5,000 potential
- users, resulting in an average Open rate of 25-30% and CTR of 5-10%.
Marketing Content Specialist
SoloCoin · Jan 2020 – Dec 2020
- ● Superheaded a team of writers and designers to win Code'19 in India and the EU vs Virus Hackathon, resulting in a 30% raise in website traffic and, 50% boost in engagement on the company blog.
- ● Created engaging content briefs and optimized Facebook retargeting campaigns, resulting in 15% increase in top-of-funnel conversion rate.
- ● Launched an SEO campaign for high volume and long-tail keywords, generating 500-1500 unique visitors and 5-25 paid customers monthly.
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Education
Master's degree, Web Page, Digital/Multimedia and Information Resources Design
Delhi School of Internet Marketing
Bachelor of Pharmacy - BPharm, Pharmacy
Birla Institute of Technology, Mesra
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