Aanchal S Iyer
Senior Performance Marketing Strategist | Meta & Google Ads Expert | SaaS, D2C & eCommerce Growth | $90K+ Ad Spend Managed | ROAS-Focused Growth Leader | Outbound Marketing | AI Enthusiast · Bengaluru, Karnataka, India
With over 15 years in performance marketing, I am a diligent and ambitious Senior Media Buyer, driven by a meticulous and insightful approach to optimizing funnels and managing CRO. I am committed to delivering impactful, data-driven growth, always upholding high standards and a deep understanding of user needs to achieve sustainable results.
Experience
Senior Media Buyer
Healthcare Call Center · Feb 2024 – Jun 2026
- • Managed multi-channel paid acquisition campaigns across Meta and Google focused on healthcare lead generation
- • Improved lead quality and reduced CPL through funnel optimization, audience refinement, and creative testing
- • Built AI-assisted email workflows and GoHighLevel automations to improve lead nurturing and conversion
Ads Manager
Uplers · Feb 2022 – Jan 2024
- ‣ Managed paid media for 2 brands across Google & Meta at $20K+/mo spend — owning setup, optimization, budget pacing, and reporting.
- ‣ Drove a 300% lift in conversions at 4–7x average ROAS via funnel-KPI dashboards (GA4, Looker) and continuous optimization.
- ‣ Led campaign planning with content and strategy teams; ran kickoffs, status check-ins, and reporting cadences to keep work on time and on budget.
GoogleAds Conversion Specialist
Smokey Decor · Mar 2022 – Sep 2022
- An emerging retail startup with a solid foundation and good products.
- I helped them achieve sales from the google platform to 15lakhs to help them reach a funding target.
Faculty
IIDE - Indian Institute of Digital Education · Jul 2020 – Mar 2022
- I help aspirational digital marketers learn and apply the concepts of search engine marketing.
- My focus is to prepare them for this dynamic industry and generate interest in this astounding format of digital marketing.
- Also, being a faculty helps me to stay on top of my knowledge and skills and pushes me to update them regularly.
- It invariably helps me in work.
Brand Manager
Zishta · May 2021 – Feb 2022
Lead Generation Specialist
R Nail Lounge · Jan 2021 – May 2021
Head Of Marketing
Fresh2Cook · Sep 2020 – Apr 2021
Digital Marketing Specialist
Aretove Technologies · Feb 2018 – Jun 2020
- An outstanding startup venture with a visionary core team, I'm honored to be associated with Aretove and handle their digital branding.
- The company is growing rapidly and I ensure to contribute as much as possible constructively towards its growth.
- Rejoined to the organisation in September2023 to help them setup a team on freelance basis.
Content strategist, editor, writer
Content4brands · Jan 2018 – Jan 2020
Freelance Content Manager
Rayna Tours & Travels · Mar 2015 – Oct 2019
Freelance Content Consultant
YASH Technologies · Dec 2017 – Apr 2019
- I assist the team with specialised social media content, blogs, and case studies.
Social Media Marketing Specialist
Zishta Inc · Jun 2015 – Apr 2019
- Designing the entire social and digital media strategy for product promotion to drive sales and growth.
- I manage their e-commerce platform, social media pages, and contribute my share in driving the brand towards its vision.
Digital Marketing Specialist
Truckeze Logistics Solutions · Dec 2018 – Mar 2019
- I'm a strategic consultant for their social media and assist them in positioning their brand in the best possible way.
Digital Marketing Manager
HYPE - Luxury Car Rentals · Aug 2018 – Nov 2018
- An amazing startup with extensive expansion plans and a visionary core team.
- Honored to be associated to assist them with their digital expansion.
Content Strategist
Anveya Living Pvt. Ltd. · Feb 2018 – Nov 2018
- Engaged with designing content structure and descriptions for the product range.
Content Consultant
Seaaro Solutions · Jun 2016 – Oct 2017
- Content Consultant
Sr. Content Writer
E2M Solutions Pvt Ltd. · Jan 2017 – Jul 2017
Content Writer
Saletify · Nov 2016 – Mar 2017
- Happy to be associated with a likeminded team of professionals who share a vision of transforming business through intelligent Digital marketing.
- I contribute towards the creation of content that further fuels the growth.
Content Writer
Boot Infotech · Aug 2016 – Jan 2017
- I was part of a focused team of motivated individuals and contribute by providing a content platform to their exceptional ideas.
- Looked after their Social Media and digital marketing content, it has been a delightful journey.
Content Developer
Kurisity Q · May 2016 – Aug 2016
- A short project on providing informative descriptions across various areas including health, history, relationship, sports, and more.
Freelance Content Writer
Logicserve · Feb 2011 – Aug 2014
Copywriter & Content Manager
Brainbees Solutions Pvt. ltd (Firstcry.com) · Jun 2013 – Apr 2014
- Managed a team of 7 content writers for designing the content for the sister concern Goodlife.com and later worked with the marketing vertical as a copywriter and looked after all the marketing content for firstcry.com
Freelance Content Writer
Powerweave · Jun 2012 – Nov 2013
- Product descriptions and article writing
Freelance content writer
Datamatics Global Services · Feb 2012 – Sep 2012
- Product Descriptions
Freelance content writer
echoVme · Jan 2012 – Jan 2012
- Article writing
Skills 0 proven through work
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Education
MBA, Marketing & Human Resource
ICFAI Business School · 2003 — 2005
Bachelor of Commerce, Bachelors in Commerce
University of Allahabad · 2000 — 2003
Contact details
Contact details
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What drives their work
The Architect
You build the foundational systems that drive sustainable growth.
Aanchal's superpower
You excel at diagnosing systemic inefficiencies and implementing robust, data-driven solutions that yield significant performance improvements.
How Aanchal works
You are best suited for roles where you can build and optimize marketing systems and strategies, driving measurable growth.
Ask about this candidate
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